Allen's & Christie's Bio

Allen BirdAllen Bird‘s upbringing on Christian faith, the dignity of work, loyalty and unselfishness are undoubtedly deeply rooted in his mother’s dedication and love of him and his 3 sisters which he helped his mother raise. His mother, Muriel Moody Larosa was a single mom and she was his first hero. She was instrumental in convincing him to join the U. S. Marine Corps in 1986. He served 12 honorable and stellar years as a Logistics and Recruiting specialist. During his career he was meritoriously promoted to Staff Sergeant for outstanding recruiting, awarded a Navy Marine Corps Commendation Medal for achieving a historic Logistics first while stationed a Blount Island, a Navy Achievement / one star and numerous other meritorious awards which laid his professional foundation and “the never surrender never quit” attitude.

After an honorable discharge from the Marines, he served four years as a sales rep and sales manager for Bernard’s Beauty Supplies, Inc, distributor of Affirm, Mizani, BBD Products, and Silky Straight salon exclusive lines. He was eventually promoted to Senior Vice President of Silky Straight Products. It was in 1996 will serving a sales rep, that he meet Pekela Clark Riley, later they worked together on the Silky Straight brand team.

After resigning from Bernard’s Beauty Supplies. The two would go on the co create the brand hair elements UPSCALE SALON EXCLSIVE SYSTEMS™ in June 2002. A total Ten years of sales, managing, marketing, branding, and distribution of salon exclusive brands prepared Mr. Bird Sr. for this journey to fulfill his Destiny. Yet all the many years of experience could not bridge the gulf between him and his company’s capabilities and his dream of manufacturing hair care products.

Enter Christie Jones, a Florida State University Graduate with degrees in Biology and Chemistry. After graduating from FSU she accepted an offer from the world’s largest consumer goods company Procter and Gamble to join their Research and Development team for the Oil of Olay™ and Old Spice™ brands. Following her dream of becoming an entrepreneur she left corporate America and created Jones and Rose™ a natural based bath and body line.

It is this crossing of paths that opened THE door to raw material companies and access into manufacturing. The most closely guarded secret amongst the current private labels companies are raw material sources. There is no other way to explain how Allen Bird Sr. and Christie Jones-Bird paths crossed other than Divine Destiny. In a match made in heaven, these two kindred spirits vision met before they actually met. They experienced each others brand in the marketplace garnering each others admiration for its presentation and creativity prior to a brief face to face meeting for the first time at the September 2003 Black Expo.

They meet again a year later and developed a professional relationship which led to a very close friendship. They began working together by bring the two brands together under the AMG, Inc umbrella. Christie serves as President of Jones and Rose™ and Allen as President of hair elements UPSCALE SALON EXCLSIVE SYSTEMS™ and CEO of AMG, Inc.

Allen and Christie dated for two years before getting married in June 2006. During the Honeymoon Cruise planning they were informed that birth certificates were required. This gave Allen the opportunity to finally address a life long dream, which was to have his father’s name. A surprisingly easy paternity acknowledgment by his mother Muriel and his father Eugene Bird finally closed a long chapter in Allen’s life.

Allen and Christie have between them 3 lovely children; Allen Jr. 19 freshman pharmacy student at Florida A &M University, Kayla 15 Sophomore at Douglas Anderson School of Arts College Prep High School., and Codi 13 James Weldon College Prep Middle School.